When Dipity founder Morgan Von Druitt joined Klover.ai as Director of Product Marketing in December 2024, the site had roughly 500 monthly visitors and no repeatable category narrative. Klover's proprietary frameworks — AGD™, P.O.D.S.™, G.U.M.M.I.™, uDMF — had never been indexed, cited, or searched for. The job was not to run campaigns. It was to build a category from scratch and install it into every surface a buyer or LLM might look.

Within 90 days, we grew the site to 87,000 monthly unique visitors and 10 million monthly impressions, managed GTM across nine product verticals, and earned three Forbes features positioning Klover as the category creator for both Vibe Coding and AGD™. The engine behind it: an AI-powered content system, AEO-first page architecture, and a category taxonomy designed to compound in both search engines and the emerging LLM citation layer.

Here is how we did it — and the playbook other AI founders can adapt.